He noted that frequent regulatory changes regarding consumer data protection and privacy could limit how much Duolingo can generate differentiated insights. To be sure, the analyst noted potential risks to his valuation include competition from peers adopting new technology or formatting. "We think Duolingo investors will look favorably at the large addressable market, differentiated and extensible platform, and strong future margin growth potential … which warrant a significant premium to peer group comps," Schindler said. "We believe the company is still in the early stages of monetization and initiatives such regionalized pricing, more custom content will drive better paid conversion and grow /user," the analyst added. "We believe that this higher-priced subscription will help create better monetization potential and AI could also help reduce content generation costs over time as well," Schindler wrote in a Wednesday note. The service includes new AI features powered by GPT-4, including a role-play function to allow users to practice conversations. The analyst highlighted a new AI-driven paid subscription, Duolingo Max, that could boost the company's growth prospects, according to a Wednesday research note. Shares closed at $136.63 on Wednesday, and the firm anticipates shares could rise about 17%. Analyst Nat Schindler, who reiterated his buy rating on the company, boosted his price target on Duolingo shares to $160 from $105.
Gamification and artificial intelligence are "a winning combination" for language-learning app maker Duolingo, according to Bank of America.
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